PAU-KVK trains rural youth, women in Bakery Entrepreneurship
Ferozepur, October 15, 2026: With the objective of promoting self-employment and entrepreneurship among rural youth and women, Punjab Agricultural University–Krishi Vigyan Kendra (PAU-KVK), Ferozepur, organised a five-day skill development training programme on preparation of bakery and confectionery products under the ATMA scheme.
Addressing the participants, Dr. Gurmail Singh Sandhu, Deputy Director (Trg.), KVK Ferozepur, said small-scale food enterprises offer promising income-generating opportunities for rural youth and women. He noted that bakery and confectionery products have good market demand and can be prepared at the household level with relatively low investment.
Dr. Divya Jain, Assistant Professor (Home Science), provided hands-on training in preparing cakes, biscuits, muffins, breads and millet-based health products. She also guided participants on raw material selection, quality control, hygienic processing, packaging, labelling, pricing and marketing strategies for establishing micro-enterprises.
Sawandeep Sharma, Project Director, ATMA, Ferozepur, delivered an expert lecture on company and trademark registration, brand development, licensing and other legal formalities involved in setting up food-based enterprises. He encouraged participants to develop their own brands and adopt effective marketing strategies.
An exposure visit to the Skill Development Centre and Food Business Incubation Centre at Punjab Agricultural University, Ludhiana, was also organised. Participants gained practical insights into food processing, product development, equipment handling, packaging and entrepreneurial opportunities.
The programme aimed to strengthen the practical skills of rural youth and women and encourage them to convert their knowledge into sustainable self-employment and food-based enterprises.