Air India's Red Colour Logo and Now turned Black
Air India Turns Social Media Profiles Black to Mourn Plane Crash Victims
Babushahi Bureau
New Delhi, June 13, 2025
In a solemn gesture of mourning, Air India has replaced its traditional red branding with black profile and cover images across its official social media accounts, including X (formerly Twitter), LinkedIn and Instagram, following the horrifying air crash involving one of its aircraft near Ahmedabad.
The airline’s verified handles now display blacked-out visuals—a symbolic move widely seen to condole the death of passengers and others and as a mark of respect for the victims of the accident and their grieving families. This rare change in digital presence reflects the deep sorrow within the organization and its solidarity with those affected by the tragedy.
The horrifying crash of June 12, claimed multiple lives and sent shock waves across the aviation community and the nation. While investigations are underway, the airline has activated emergency support systems and dedicated helplines for passenger assistance