Pukaar Group Launches “Brit Punjabi” – A New Digital Platform for the UK’s South Asian Community
Parvez Zaidi Joins as Global Content & Planning Head from India
Babushahi Bureau
Leicester, UK - 29th June 2025:
Pukaar Group, the UK’s leading independent news and events agency, proudly announces the launch of “Brit Punjabi”, a new digital-first platform aimed at amplifying the voice of the South Asian diaspora in the United Kingdom.
Built on a legacy of over 20 years in trusted journalism, the Pukaar Group is expanding its digital horizons with Brit Punjabi—offering an inspiring mix of news, entertainment, business, politics, and human-interest stories that reflect the vibrant experiences of British South Asians.
In a major strategic move, Parvez Zaidi, a veteran media professional with over 30 years of experience in radio & global television broadcasting, has joined hands with Brit Punjabi as a Global Head for Content & Planning from India. Mr. Zaidi, whose illustrious career spans key roles at Asia Television Network - ATN, Zee and PTC Network , brings with him unmatched expertise in channel operations, programming, and international media strategy.
“This association with Pukaar Group and the Brit Punjabi initiative adds another proud chapter in my journey,” said Parvez Zaidi. “Our focus is on building strong content from the grassroots and connecting it with the global Punjabi sentiment. With long-haul strategic planning, we’re committed to delivering high-quality, meaningful stories.”
Romail Gulzar, award-winning journalist and founder of Pukaar Group and Brit Punjabi, shared:
"Brit Punjabi is all about giving a voice to the South Asian community in the UK. There are so many untold stories, achievements, and lived experiences that deserve to be shared and celebrated. Our aim is to create a digital home where these stories can inspire, inform, and connect people of all backgrounds.”
Brit Punjabi is now live on YouTube and across all major social media platforms, ensuring accessible, on-demand content for an engaged and growing audience. In just 60 days over 300K people have engaged with our platform from England , India , Canada , Holland & many more countries to add.
The platform is guided by a clear mission—“Quality over quantity, stories that resonate.” True to this belief, Brit Punjabi aims for sustainable, organic growth rather than chasing short-term numbers. A landmark event, the Brit Punjabi Iconic Awards 2025, is already in the pipeline and scheduled for November 2025, promising to honor extraordinary individuals from within the community.
With Mr. Zaidi’s strategic content leadership from India and the Pukaar Group’s editorial strength in the UK, Brit Punjabi is well-positioned to become the Britain-Punjabi Pulse—a trusted and unifying voice for the diaspora.
For media enquiries, please contact:
Brit Punjabi UK
Email : info@britpunjabi.co.uk
Phone: +44 845 5005052
Website: : https://britpunjabi.co.uk/