Melody toffee buzz sends Parle Industries shares to upper circuit after Modi-Meloni viral moment
Babushahi Bureau
New Delhi, May 20, 2026 — Shares of Parle Industries surged sharply and hit the upper circuit on Wednesday after a viral video showed Prime Minister Narendra Modi gifting a packet of Melody toffees to Italian Prime Minister Giorgia Meloni during his visit to Rome.
The video, shared online by Meloni, quickly went viral across social media platforms and revived the popular “Melodi” trend associated with the friendly chemistry between the two leaders.
Following the viral moment, retail investors rushed to buy shares of Parle Industries, pushing the stock to its upper circuit limit despite the fact that the company has no direct connection with Melody toffees or privately held Parle Products, which manufactures the famous candy brand.
Market observers said the rally highlighted how social media trends and viral moments can sometimes trigger sharp movements in smaller stocks, especially in the micro-cap segment. Reports noted that the sudden buying frenzy appeared to be driven largely by confusion over the similarity in company names.