Photo Source: ANI
No More 10-Minute Rush: Delivery platforms drop deadline after Labour Ministry push
New Delhi, January 13 (ANI):Union Labour Minister Mansukh Mandaviya has persuaded major food and grocery delivery platforms to remove the mandatory 10-minute delivery deadline, following sustained interventions aimed at improving the safety and working conditions of gig workers, sources said on Tuesday.
A meeting was held with leading delivery aggregators, including Blinkit, Zepto, Zomato and Swiggy, to address concerns linked to aggressive delivery timelines. According to sources, Blinkit has already removed the 10-minute delivery promise from its branding, while other platforms are expected to follow suit in the coming days.
As part of the change, Blinkit has revised its brand messaging, replacing the tagline “10,000 plus products delivered in 10 minutes” with “30,000 plus products delivered at your doorstep.” The move is intended to reduce time pressure on delivery personnel and ensure greater safety and security for gig workers.
The decision comes amid growing public debate over the working conditions of gig workers, who often operate under intense pressure and challenging weather conditions. The issue was also raised during the recent Parliament session, where AAP Rajya Sabha MP Raghav Chadha highlighted the difficulties faced by gig workers and called for regulation of quick commerce and app-based delivery services.
Chadha urged the government to ensure dignity, protection and fair pay for gig workers, along with comprehensive social security benefits. Notably, the Code on Social Security, 2020, which came into force on November 21, 2025, for the first time formally defines gig workers and platform workers and provides for social security measures, including life and disability cover, accident insurance, health and maternity benefits, and old-age protection.
The Code also envisages the creation of a Social Security Fund and the establishment of a National Social Security Board for the welfare of gig and platform workers. In addition, the Ministry of Labour and Employment has already launched the e-Shram portal to create a comprehensive national database of unorganised workers, including platform and migrant workers.