Railways launch digital awareness drive to promote RailOne App through ‘Nukkad Plays’
Ferozepur Division, April 22, 2026: In a unique and engaging initiative, the Ferozepur Rail Division organized a ‘Nukkar Natak’ (Street Play) at Amritsar Railway Station to promote digital ticketing among rail passengers. The event was part of a 21-day special awareness campaign being conducted during the month of April.
The street play effectively highlighted the benefits of digital ticketing, with a special focus on the RailOne App. Through lively performances and relatable storytelling, the artists conveyed how digital platforms simplify the ticket booking process, save time, and enhance overall travel convenience.
Nukkad plays proved to be a powerful communication tool, enabling passengers of all age groups and backgrounds to easily understand the features and advantages of the RailOne app. Their interactive and visual nature helped bridge the digital awareness gap, especially for those less familiar with mobile-based services.
Passengers appreciated the initiative and showed keen interest in adopting the RailOne app. The app offers multiple benefits, including relief from carrying loose cash, a 3 percent discount on bookings, reduced waiting time in queues, and contribution towards environmental sustainability through paperless transactions.
Officials stated that such creative outreach efforts play a vital role in promoting digital transformation and ensuring wider acceptance of user-friendly services among the public.