Kurukshetra-born Entrepreneur Pankaj Bajaj Honoured by Haryana Minister for Startup Innovation
Recognised for Transforming Automotive Lending Through Fintech Venture ReFinserv
Chandigarh, June 29, 2025 – Haryana Cabinet Minister for Commerce and Industry, Rao Narbir Singh, on Sunday felicitated Pankaj Bajaj, Founder and CEO of ReFinserv, for his outstanding contribution to financial inclusion through innovative automotive lending solutions in the state’s Tier 2 and Tier 3 cities.
At a special ceremony, the Minister presented a Letter of Appreciation to Bajaj, commending ReFinserv’s impactful work in bridging lending gaps across underserved markets. Singh lauded the startup’s scalable model, calling it a shining example of "for Bharat, by Bharat" innovation that is both economically viable and socially transformative.
“ReFinserv's work reflects a deep understanding of rural and semi-urban India,” the Minister remarked. “It is inspiring to see such homegrown ventures bringing meaningful change at the grassroots level. The entire team behind this effort deserves recognition.”
Receiving the honour, Pankaj Bajaj dedicated the achievement to his parents and expressed pride in representing his hometown, Kurukshetra. “This recognition is not just personal—it is a moment of pride for Kurukshetra and for every aspiring entrepreneur from small towns,” said Bajaj. “The state’s support sends a strong signal that Haryana is committed to fostering a robust and inclusive startup ecosystem.”
Bajaj shared his journey of leaving behind a successful corporate career in Bengaluru to return to his roots with the vision of building something transformative for Haryana and beyond. “Our mission at ReFinserv is to make automotive lending transparent and accessible for all, especially those in the hinterland who have traditionally been underserved,” he added.
Headquartered in Chandigarh, ReFinserv is a bootstrapped fintech startup that has quickly gained traction in the auto finance sector. The company specializes in providing car loans, refinancing, and top-up loan solutions tailored for rural and semi-urban consumers. Its user-friendly, tech-enabled approach has positioned it as a rising player in India's financial inclusion space.